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Business Strategy
A Gartner Group research study
indicated that over 80% of technology projects do not deliver as promised. It
sited lack of a comprehensive strategy as the main reason for this problem.
One would be hard pressed to
come across an organization, that does not perceive that some of their IT
projects have not delivered on the anticipated ROI (Return on Investment), or
that the ROI was short lived, due to the necessity for change in technology.
Our knowledge tells us that this
phenomenon can be attributed to several factors, including lack of a
comprehensive strategy, inadequate requirements, ambiguous expectations, and
poor execution.
Take as an example, an
organization that migrates to a computerized (possibly Web-Based) merchandise
ordering system, without fully integrating with its order fulfillment division,
resulting in a larger backlog of unprocessed orders, prone to more errors, and
unsatisfied clients.
Our individual and collective
experience has shown that any consulting firm, even when attacking a specific
problem area, should have a good understanding of the big picture. Quality can
not be done with blinders.
We believe that IT starts with
making sure that all technology initiatives serve one or multiple business
goals and objectives. Furthermore it is important that there are methods in
place that can quantify the level of the contribution of every initiative, on
an enterprise-wide accepted measurement scale. This has lead to the development
of our own e-Strategy. Adherence to this methodology, on an on-going basis,
will close the gap between business management, and technology, and will allow
business goals to drive technology initiatives.
How does it work?
In order ensure that technology goals are serving business initiatives, we have
to start with business goals. We interview with company management and
stakeholders, and review any existing business, and operations plans. From this
information, we determine business objectives and principals, and we quantify
them mathematically, using our methodology.
Then we review the company
business process threads, and determine within each thread, who are the
customers (internal and external), who are the service providers (internal and
external), who are the stakeholders (internal and external), and who are the
business complimentors (internal and external). For each business thread, we
determine where and how technology can help. Each technology solution is
determined and labeled as a possible initiative.
We examine each initiative as to
how well it serves each of the business principals, and using our methodology,
mathematically calculate its worth. Then, we determine the relationship between
different initiatives. We also calculate a collective score for related
initiatives.
We proceed to compare the
collective score to the sum of the individual scores for related initiatives,
and determine the final list of initiatives.
If an organization is truly a
forward thinker, one last step would be to reevaluate the business threads,
assuming that the selected initiatives were implemented, in order to get a
vision of the future operations, and even reexamine the current initiatives
based on the new landscape.
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